Convos

Raelee Nikole

“Honestly, my dream gig would be performing at a festival like Coachella during sunset. There’s something about the vibe that I love about having a huge crowd enjoy the scenery as I get to play my music. I started out playing farmers markets, and because you’re trying to get people’s attention – that’s how I…

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Devan Danielle

“It’s okay that there are people out there who are happy with their 9 to 5, and it’s okay that I don’t want to live that life. It’s okay that I want more. That idea of living an extraordinary life is living and doing what you can with whatever time you have. You have to…

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Larry Vida

“It’s about focusing on yourself and what makes you happy. I’ve found that your 20s are a pivotal point in one’s life. After living the first quarter of my life, there’s a lot of self-discovery that gave me that freedom as an adult while also giving me that necessary time for growth. You have to…

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Lisa Lee of Home Bakeshop

“Baking defines my personality. I love the idea of being alone and immersed in baking, but also love bringing people together with what I create. I found out how useful/powerful it is to meet people through social media, especially in the creative community in San Diego. And for me, it’s building the overall experience for…

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Taylor Griggs

“I’ve always been a creative person, I’ve just never tapped into it. And upon moving to California, I feel like the cap lifted off of my creativity! I use my blog as a creative outlet and also as a way to inspire people through my writing. If I somehow make their day better, I feel…

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Xavier Beso

“I picked up my first camera and was so fucking excited—it was a Costco bundle XTi. Since then it was an everyday thing for me to shoot at school, things, and people. Photography didn’t take off until I got sick at 16 years old. I was diagnosed with cancer in August 20, 2008. The reason…

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Zach Horvath of Live a Great Story

“With this new year I’m focused on being more social, connecting with more people, more coffee chats and just getting out in the city more. The people are the biggest part of this brand, especially in San Diego. The stories are what what really fuel and inspire me… Hearing other people’s journeys, their perseverance, overcoming…

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Melissa George of Walter and George

“Having a platform like Instagram has changed the game in starting and running a small business. The growth I’ve seen in the last year with W & G wouldn’t have been possible with out it. Also it has allowed me to build a new community of people in my life that I wouldn’t have had…

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Jonathan DeCastro

“It was interacting with artists who are passionate about what they’re doing that helped me dig deeper. I was tired of a 9 to 5, and it wasn’t until I enrolled that into barber school that I felt like my life changed completely. My goal is to cut hair and give back to the community…

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Zuri Cortes

“Even a safe job isn’t secure. I’d rather fail at something I love than fail at something I hate. It’s just as possible. […] I have so many interests. I go to UC Berkeley and I study sociology after switching from econ. There are so many issues in our society and the more I look…

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